Working from Frango's brand playbook, I produced the full shoot from the ground up. I sourced and cast three models across both campaign scenarios, directed wardrobe and styling to match the brand's warm, approachable tone, and scouted and booked a location that could hold multiple setups across both the couple and friends storylines.

The brief called for a fluid photography style, meaning the direction on set had to stay loose and natural even within a structured shot list. The gifting scenarios, someone covering eyes, the moment a box is opened, a group laughing at a kitchen table all required real spontaneity to land right. My job was to build the conditions for those moments and capture them when they happened.