DESCRIPTION

Cook & Capture is a one-of-a-kind interactive experience based in Chicagoland. Part cooking class, part photography workshop, it teaches participants how to cook, food style, and photograph the dishes they make, all in one session.

The concept sits at the intersection of food, creativity, and community, designed for people who want to do something different on a weekend.

RESPONSIBILITIES

As co-founder, I wore a lot of hats. But the creative challenge at the center of it all was figuring out how to position Cook & Capture in a market full of cooking classes and make it immediately clear why this one was different.

My scope covered the full brand buildout: creative direction, identity collaboration, website design and build, photography, and social media creative.