GRANOLA LOVE
COOK & CAPTURE CLASS
DESCRIPTION
Cook & Capture is an interactive Chicago cooking class + photoshoot experience. You will learn how to cook, food style and take pictures of dishes YOU created. Serving Chicagoland and beyond.
RESPONSIBILITIES
Creative Direction, Web Design, Photography
CREATIVE
DIRECTION
I had the privilege in collaborating with a local graphic designer to help bring the brand vision to life. As the creative director, my goal was to differentiate Cook & Capture from the other cooking classes in the market. We went with bright colors and modern typography to give the brand a fun, eclectic vibe.
WEB DESIGN
With the branding defined, I designed and executed a fully interactive website build. The new website accomplished a few goals including an increase in brand awareness, pushing the upcoming workshops to the front of the site and calling attention to our strong social presence. I directed the lifestyle photoshoot, creating fun and engaging imagery that was used for all web, social, and print marketing materials.
SOCIAL ASSETS & DESIGN ELEMENTS
Focusing on the brand's social strategy, the goal was to increase brand awareness while reaching the millennial audience by being youthful and relatable. I designed all of the brand's creative elements including social graphics and storyboarded + edited all short form videos.
